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ArcelorMittal Orbit to light up East London

17 Apr 2012

ArcelorMittal-Orbit_Lighting_1The ArcelorMittal Orbit is set to become a beacon of East London both day and night after feature lighting was added to the UK’s largest sculpture.

The visitor attraction will be lit by 250 colour spot lights that can be individually controlled to produce a stunning digital combination of static and animated effects to bring the 114.5m Anish Kapoor and Cecil Balmond designed structure to life.

The energy efficient LEDs will be positioned in areas including the external spiral staircase, the looping lattices, the canopy and viewing platforms areas. There will be a 15 minute moving light show every evening, with special effects also created for major events in and around the Park. The lighting will be tested over the next two weeks.

Andrew Altman, Chief Executive of the London Legacy Development Corporation, said:

“The ArcelorMittal Orbit will become one of London’s most spectacular attractions and a stunning backdrop to the Queen Elizabeth Olympic Park.

“The feature lighting opens a completely new artistic aspect to the work of Anish Kapoor and Cecil Balmond. It will create a vivid landmark with dynamic effects that we can use in tandem with different events.”

Ian Louden, Head of Brand, ArcelorMittal, said:

“We’re delighted that the feature lighting, which has been developed together with Anish Kapoor and Cecil Balmond, will extend the ArcelorMittal Orbit experience into the evening hours.”

Situated between the Stadium and the Aquatics Centre, the ArcelorMittal Orbit will become an iconic new visitor attraction with viewing platforms that offer a 20 mile vista across to Central London.

When it is reopened in 2014, the ArcelorMittal Orbit will be able to accommodate up to 5,000 visitors a day with a potential to attract around 1 million people during the first year of operation.

They will be able to take a trip up the structure in a lift and down too if they wish, although people can walk down the 455 steps of the spiral staircase to admire the continuous looping lattice constructed of steel.

The ArcelorMittal Orbit will become both a permanent and sustainable sculpture with close to 60% of the 2,000 tonnes of steel used in the sculpture being made out of recycled steel.

Local employment is a key focus for the Queen Elizabeth Olympic Park with 85% of the 50 jobs created by the ArcelorMittal Orbit going to people in the Host Boroughs.

-Ends-

Notes to editors

For images of the ArcelorMittal Orbit visit http://tinyurl.com/cyf4um6 and http://tinyurl.com/c9dorv6. Images of the structure lit at night will be available in the coming weeks

The London Legacy Development Corporation has planning permission to light the ArcelorMittal Orbit from dusk to midnight.

The London Legacy Development Corporation promotes and delivers physical, social, economic and environmental regeneration in the Queen Elizabeth Olympic Park and surrounding area, in particular by maximising the legacy of the Olympic and Paralympic Games.

It will secure high-quality sustainable development and investment and ensure the long-term success of the facilities and assets within its direct control and supporting and promoting the aim of convergence.

It takes over responsibility for the Park from the Olympic Park Legacy Company, and additional powers including planning powers from October 2012 from the Olympic Delivery Authority and London Thames Gateway Development Corporation. For more information visit: http://www.londonlegacy.co.uk/about-us/

ArcelorMittal is the world’s leading steel company, with a presence in more than 60 countries.

ArcelorMittal is the leader in all major global carbon steel markets, including automotive, construction, household appliances and packaging, with leading R&D and technology. With operations in over 22 countries spanning four continents, the Company covers all of the key industrial markets, from emerging to mature, and has outstanding distribution networks.For more information about ArcelorMittal visit: http://www.arcelormittal.com/corp/

About ArcelorMittalOrbit.com:

ArcelorMittalOrbit.com is a bespoke information portal designed around the ArcelorMittal Orbit. The website has been designed for general public access, as well as schools, the art and design community, construction and architecture community as well as tourist and visitors to the London 2012 Games. The website also holds a specific area for media with latest footage and imagery of the ArcelorMittal Orbit build.

For further information contact the Media Team at the London Legacy Development Corporation on +44 (0) 20 3288 1777, +44 (0) 7817 386 499 or email: pressoffice@londonlegacy.co.uk

 

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